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SEO that earns traffic you can measure
Technical fixes, intent-matched content and honest link building, so the right people find you in Google and Bing.
What SEO covers
Search engine optimization is the work of making your site easy to crawl, easy to understand and worth ranking. Most sites lose traffic for boring reasons: pages that are not indexed, slow templates, duplicate titles, thin content that does not match what people search for. I find those problems and fix them in priority order.
What is included
- Technical audit. Crawlability, indexation, canonicals, redirects, XML sitemap, robots rules, Core Web Vitals, mobile usability and structured data.
- Keyword and intent research. The terms and questions your buyers actually use, grouped by intent so each page has one clear job.
- On-page optimization. Titles, meta descriptions, headings, internal links and content improvements for the pages that matter most.
- Content plan. Topics worth ranking for, with briefs that include the questions to answer, sources to cite and the author who should sign it.
- Link building. Linkable assets, digital PR, partner mentions and directory listings that are relevant and real. No purchased links.
- Reporting. Search Console and GA4 reports on clicks, conversions and leads, not just rankings.
How I approach it
I begin with a fixed-scope audit. You get a prioritised list with the reason for each fix and the expected effort. Quick technical wins ship first so you see movement early. Content and link work follows, because those compound over months.
Backlinks, honestly. Links still matter, but quality beats volume. A handful of relevant mentions from sites your buyers read is worth more than hundreds of directory links. I focus on assets people want to cite, such as original research, free tools and clear guides.
Who it suits
Software companies, e-commerce brands and B2B services that already have a working product and want a steady, compounding source of leads. If your site is brand new, I can set the foundations correctly from day one.
Frequently asked questions
How much does SEO cost?
It depends on the size of the site and the competition. I scope a fixed-price audit first, then offer a monthly retainer if you want ongoing work. You will always know what you are paying for.
Do you buy backlinks?
No. Paid link schemes violate Google's spam policies and put your site at risk. I earn links through useful resources, original data, digital PR and relationships.
Will you rewrite my whole site?
Rarely. I start with fixes that move the needle fastest, usually technical issues, titles, internal links and a few key pages.
Can you work with my developer or CMS?
Yes. I write clear tickets with exact changes. I am comfortable with WordPress, Shopify and custom-built sites.