Home / Paid ads
Paid ads that answer to revenue
Google, Meta and LinkedIn campaigns built on proper tracking, tested creative and reporting you can read in five minutes.
Paid and organic work best together
Paid ads give you data in days. That data tells you which messages and keywords convert, which then guides SEO and content. I run both so the two feed each other instead of competing for budget.
What is included
- Tracking first. GA4 conversions, platform pixels and consent handling set up and tested before launch.
- Account structure. Campaigns organised around intent and offer, so budget goes where it earns.
- Google Ads. Search campaigns, negative keyword hygiene and landing page alignment.
- Meta and LinkedIn. Audience testing, creative variations and retargeting.
- Landing page support. Design and copy changes to lift conversion rate, because better pages make every click cheaper.
- Simple reporting. Cost per lead, cost per sale and return on ad spend, with what I changed and why.
How I work
We set a target cost per lead or return on ad spend together. I launch a controlled test, review weekly in the first month, then settle into a monthly rhythm. I certify my skills through Google Ads and Meta Blueprint, but I care more about what the numbers say than the badge.
Frequently asked questions
What budget do I need for paid ads?
Enough to gather useful data. For most small accounts that means a test budget you are comfortable spending for four to six weeks. I will give you a figure after looking at your market and goals.
Which platform should I start with?
Google Search captures people already looking for you, so it usually goes first. Meta is strong for e-commerce and visual products. LinkedIn suits B2B with high deal values.
Do you set up tracking?
Yes, before spending anything. GA4 conversions, platform pixels and consent handling are set up and tested so results are trustworthy.
Do you take a percentage of ad spend?
No. Pricing is a flat monthly fee, so my advice is not tied to how much you spend.
Stop guessing with your ad budget
Send me your account details and I will point out the first three fixes.