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Guides on SEO, AEO and GEO
Practical, plain-English guides on getting found in Google and cited by AI. Free to use and share.
SEO vs AEO vs GEO: what is different and what to do first
SEO, AEO and GEO explained in plain English: what each one is, how they differ, and the order to do them in. Includes a comparison table.
Read guide →How to create an llms.txt file (and what it can do)
A practical guide to llms.txt: what it is, how to write one with an example, and an honest look at what it can and cannot do for AI visibility.
Read guide →robots.txt for AI crawlers: GPTBot, ClaudeBot and PerplexityBot
Which AI crawlers exist, what each does, and how to set robots.txt rules so you can be cited in AI answers while controlling model training.
Read guide →AEO and GEO checklist
25 checks to make a page ready for AI answers. Tick them off as you go, progress saves in your browser.
Open checklist →